PR 424 – Public Relations Campaigns

This class focused on the four-step process of a public relations campaign: Research, Plan, Implement, & Evaluate. We had to find our own client within the Ames community and create a public relations campaign for them. We got to work with our client, Zeke’s, a community center that primarily does music concerts, to research, plan, implement, and evaluate our campaign.

These are the reports we gave for each phase:

At the end of the semester, we had to compile all of our phases into a plan book. To me, this seemed to be more of our full evaluation of all that we did in each phase. We also had to give a presentation based upon that plan book.



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